Tregion Startup Invest invests in three startups from Sundsvall, Borlänge and Hudiksvall.

Bryr, Carthago Fragrance and La10cy each receive SEK 300 000 from the investment company Tregion Startup Invest. The funding is intended to help the startups reach the market faster. This is the third investment round that Tregion Startup Invest is making with startups that are admitted to the incubators BizMaker, Dalarna Science Park and Movexum.

Of the seven startups that pitched for capital during an investment day in May, three startups stood out to the investors in Tregion Startup Invest. The investment company consists of around 20 investors and business angels who invest in startups affiliated with BizMaker, Dalarna Science Park and Movexum. In addition to financing, Tregion Startup Invest also offers access to a solid network, skills exchange and matching with the right investors. Tregion was launched in January 2022 and has now invested in a total of eight startups from Dalarna, Gävleborg and Västernorrland.

- These are three very different startups in very different industries, but quality is something that characterizes all three solutions. The solution from Bryr helps create a better everyday life and an increased quality of life for relatives of people with illness, Carthago Fragrance has great potential to drive a change in its industry by creating quality products with sustainable raw materials and La10cy's digital solution increases the quality and stability of fast and secure communication in an increasingly uncertain time. All three startups have great potential and we look forward to adding them to our portfolio", says Leif Karlsson, investor in Tregion Startup Invest.

Bryr is developing a digital service that facilitates support and planning for family members with an illness.

- It feels very important to get confirmation that more people believe in Bryr and want to be involved in the development going forward. The funding that we now receive through Tregion Startup Invest is extremely important for us to be able to gear up and continue to develop the app further," says Linda Daniloff, CEO of Bryr.

Carthago Fragrance is developing a new concept for the production of essential oils and fragrances using a mobile distillation process. The production is carried out in close proximity to local crops and with control of quality, environmental impact and working conditions.

- With the help of this investment, we are now taking an important step towards establishing the fragrance and aroma farms of the future here in Dalarna. We are making the journey together with our network of entrepreneurs in food, spa, health, fragrance and perfume who, like us, all demand natural aromas "from the farm". I thank Tregion Startup Invest for their confidence in us by investing at an early stage. It provides security for other investors and enables our continued startup journey," says Idris Harki, CEO of Carthago Fragrance.

La10cy develops and fundamentally changes the perception of digital solutions for interactive online communication. La10cy's products safeguard privacy and quality through ultra-low latency, high-quality video and audio solutions as well as encryption and greatly improved control over their own user data. In this way, La10cy creates a whole new dimension of simultaneous online communication.

- For our part, Tregion's investment will open other important doors for co-financing. Tregion Startup Invest gives good and much-needed legitimacy to our funding plan. We also see that this will allow us to cross the threshold from prototype to commercial launch of our solutions. In addition, we are strengthening the competence in specific business-critical areas with senior knowledge, which will ensure a sustainable development of the business and deliveries. Above all, Tregion can support us with complex system deliveries and qualified partnerships in the field of cyber security," says Tobias Bunne, Chairman of the Board of La10cy.

WHAT IS TREGION STARTUP INVEST?

Tregion Startup Invest is an investment company that aims to increase the opportunities for startups outside the metropolitan regions to grow with the help of external capital.