Tailor-made travel experiences under your own brand, resulting in loyal customers and additional sales. This is what Your Brand Travel offers its customers. Now the startup has signed an agreement with the outdoor brand Isbjörn of Sweden, which will launch the travel club Isbjörn Adventure.
The Örnsköldsvik-based startup Your Brand Travel wants to give more brands the opportunity to offer targeted quality experiences to their customers, just as Swedish Naturkompaniet, Norwegian Norrøna and American bicycle manufacturer Trek are already doing.
Your Brand Travel found its first contract customer in the outdoor industry. Isbjörn of Sweden, with a premium profile in outdoor clothing for families with children, has signed up for a pilot project that will start in the second half of 2024. The focus is on offering exciting trips and experiences under its own brand Isbjörn Adventure.
- We are delighted with our agreement and look forward to working together," said Tamer Khairy, CEO and co-founder of Your Brand Travel with 20 years in the travel industry.
There are several benefits for customers. First, the trips become part of the brand's marketing and create loyalty among customers. There are also great opportunities to integrate the brand's products into the experience, such as clothing for an outdoor company or sports products for a fitness brand. Last but not least, every trip sold generates revenue for the customer.
- Sports and outdoor brands are very interested. Here are the products, and now you can try them - it's like an extension of what they already do," says Tamer Khairy.
The entire offer is packaged on a digital platform, ready to be fully integrated with the client company under its own brand. Behind the scenes, Your Brand Travel manages everything from selection and packaging of trips and experiences, booking systems, customer service to project management of the trips themselves together with subcontractors.
In times when many people want to change their travel patterns and make sustainable choices, Your Brand Travel has a concrete way to reduce its climate footprint. In a search, the platform prioritizes the experiences closest to the user, a soft way to influence the user to make an environmentally friendly choice.
the start-up journey continues
The team currently consists of six people with broad experience from both trade and the hospitality industry. In the next step of the startup journey, Your Brand Travel will be included in BizMaker's incubator program, which offers support with business development and valuable knowledge for entrepreneurs who approach the market with a new business idea.
- Now it's about scaling up, financing and eventually recruiting and getting more employees started. " BizMaker gives us a lot of help, advice and perspective on things through other people's experiences. And they are very patient," says Tamer Khairy with a laugh.
By the end of the year, Your Brand Travel will seek its first major funding. Tamer Khairy is hoping for investors who can benefit from the company's services themselves, with interests in either commerce, such as fashion, sports or outdoor, or in the hospitality industry.
- Then they can guide, grow with the solution and create much more value in the company than just the money itself. Our five-year goal is to have contact with 150 of the 15,000 brands in the world that fit our service. We are starting in the Nordics, but are aiming for the major markets of Germany, the Netherlands and France in particular," concludes Tamer Khairy.
Contact
Tamer Khairy, Founder & CEO Your Brand Travel
073 957 00 89, tamer@yourbrandtravel.com
