Hollywood praises the Swedish storage system for film and camera equipment. Now the Sundsvall-based company CRDBAG is launching a digital solution to complement its popular bags.
At the beginning of June, the start-up company CRDBAG, which has developed a storage system for cables and other equipment in the photo and film industry, presented itself at the Cine Gear Expo in Los Angeles.
- The fair took place at the classic Paramount Studios in Hollywood. We had a booth together with two other Swedish companies and received an incredibly good response from customers, retailers and other potential partners," says CEO Mathias Näslund.
CRDBAG's system consists of durable bags in different sizes, which are hung on a wall-mounted system and from there can easily be picked up by photographers.
The products, which are manufactured in Vietnam, have been sold online since the start of 2021. Now the goal is to supplement with sales in selected stores in North America and Japan.
- We invest a lot in design. People love the physical, not least our colorful Velcro markings.
At the same time, CRDBAG is going digital. Using NFC tags and an app, photographers will be able to scan what is in each bag and compare it with a packing list. The goal is to have a beta version ready after the summer.
- We believe in being able to offer our customers a digital extension of our physical products.
Instagram has been our most important channel since day one.
The growth target for the company, which has four employees, is high. The plan is to double this year's expected turnover of SEK 10 million by 2024.
In order to cope with the expansion, the founders - brothers Mathias and Andreas Näslund and Rasmus Åhrberg - have taken SEK 2.8 million in venture capital from a number of minority owners.
- This allows us to continue to invest in sales and product development. We have several competitors breathing down our necks, so it's important to stay one step ahead by thinking outside the box.
And then there was the question of the name CRDBAG. The idea is that it is pronounced Cordbag, (cord bag). Something that not everyone else understands.
- Many people say C-R-D-bag. But it's just good that people have thoughts, it's simply a talking point," says Mathias Näslund.
CONTACT:
Mathias Näslund, CEO CRDBAG
070 779 45 48, mathias@crdbag.com
