Erica Markusson, Financial advisor BizMaker
Novelty
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How to dare to pursue your entrepreneurial dream

Do you have a tantalizing business idea but are not sure how to go about financing your dream? You are not alone. Many people leave their entrepreneurial dreams at the idea stage because of financial uncertainty. BizMaker wants to help change that. 

- You don't have to have a prestigious degree from a business school, grow up in an entrepreneurial family or have a lot of savings to start your own business. The most important thing is that you have a strong business idea. We will help you find ways to finance your dream," says Erica Markusson, Business Advisor in Finance at BizMaker

With her solid experience, Erica has supported many entrepreneurs in financing issues over the years. She is particularly passionate about inclusive financing, that is, creating financial opportunities for a greater diversity of people to enter the world of innovation and startups. 

- Do not hesitate to contact us at BizMaker to discuss your business idea with one of our business advisors. We maintain confidentiality and will help you with important questions such as: What dreams do you want to achieve? Is the idea viable? What goals and activities should be set? Your advisor will help you find the answers to these questions and create an action plan. We then work with you to see if the idea is financially viable and what funding opportunities are available," says Erica. 

Funding can be provided, for example, through equity, share capital from external owners, bank loans or various types of regional, national or EU funding. Applying for grants, attracting external funding or applying for bank loans requires a basic understanding of economics and the use of common economic terms and concepts. BizMaker can also help with this. To make economics more understandable, Erica has developed financing tools that are easy to understand and start using. This allows the entrepreneur to move forward more quickly and spend time on other aspects of the business. 

- Common reasons for not daring to start their own business are less security and financial insecurity. I think this is a shame. It is incredibly important that we take advantage of good ideas that make a difference and create value for society, the environment or other people," says Erica. 

To succeed, you need to be able to finance your company over time. Everyone who contributes financially will want something in return, often in the form of financial compensation. In the case of government grants, the requirement may be new jobs or future tax revenues. In the context of growth, it is therefore important to consider the scalability of the business model at the idea stage, such as whether you can sell more without adding more resources. 

- As a founder of a company, you often want your share of the pie. I usually say that it is better to have a smaller part of a large cake than a large part of a small cake. So it is important to make the cake as big as possible, says Erica Markusson and concludes: 

- There are good funding opportunities if you have a good business idea and have done your homework. Contact us and we will tell you how we can help you realize and finance your dream. The best thing we know is when the companies we have been in contact with have come so far that they can stand on their own two feet! 

CONTACT

Erica Markussson, BizMaker
070 375 03 19
erica.markusson@bizmaker.se

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